Forbes has officially released its list of the highest-paid models of 2016, and it’s just as epic as you’d expect. As she has since 2002, Gisele Bündchen secured the top spot by a landslide — but she has quite a few people looking to dethrone her in the next couple years. Click through to see just some of the ladies who made the final cut.
Gisele remains the woman to catch: The 36-year-old has made more money than any other model since 2002. She banks big from lucrative fragrance and beauty deals with Chanel, Carolina Herrera and Pantene, plus advertisements for Arezzo shoes and SkyTV in her native Brazil. More than a clotheshorse, her own line of lingerie and skincare help set her earnings apart.
Bündchen bests fellow Brazilian Adriana Lima (No. 2, $10.5 million) by $20 million. Lima, the longest-running Angel in Victoria’s Secret history, clocked her largest ever annual paycheck this year from her contract with the L Brands-owned lingerie giant, Maybelline and IWC watches, among others.
The biggest gainer year over year is third-ranked Kendall Jenner, who saw her earnings increase 150% to $10 million in 2016. She has leveraged her huge social presence of 64.4 million Instagram followers—more than anyone else on the list—into million dollar deals with the likes of Estée Lauder and Calvin Klein, who likely see her social platforms as a new media buy.
Tied with Jenner at No. 3 is Karlie Kloss, who doubled her earnings since 2015 by clocking more campaigns than any other model on the ranking. She advertised for 18 different brands in our scoring period, including Express , L’Oréal and Swarovski.
Jenner and Kloss inch just ahead of the two highest-ranked newcomers: Hadid and Brit Rosie Huntington-Whiteley, who both earned an estimated $9 million pretax to land at No. 5. Hadid has turned digital fame into dollars, translating over 22 million Instagram followers into contracts with top-notch retailers Maybelline and Tommy Hilfiger all before her 22nd birthday.
Across the pond, Huntington-Whiteley, recognizable from roles in the recent Mad Max: Fury Road and 2011′s Transformers: Dark of the Moon, found being an English rose could equal retail gold: A royalty cut from her own series of lingerie, make-up and fragrances lines for department store Marks & Spencers accounts for the majority of her millions.
With $8.5 million, Cara Delevingne has the 6th spot.
$7 million (tied)
She tied with Candice $7 million.
The 10th model, for $6 million dollars made Forbes list.
Earnings are based on income from cosmetics, fragrance and other contracts; estimates are sourced from interviews with numerous managers, agents and brand executives. Models are rarely remunerated for magazine editorials or catwalk appearances, while gigs with storied design houses pay little but give models prestigious exposure they can leverage into moneyed underwear and beauty deals.